We’ve done it again! For the third year running, Citywire New Model Adviser (NMA) has recognised Goodmans as one of the best financial planning firms in the UK.
Why Goodmans stood out
Every year, the team at leading industry publication Citywide NMA searches the UK for standout financial planning firms – the ones who put clients first, keep professional standards high and bring fresh thinking to the table.
For 2025 – our third win in a row – they picked up on Goodmans' commitment to independence, our meaningful client relationships and our innovations in delivering the highest quality client service. Highlights include:
- Celebrating our 30th year in business while still keeping our eyes firmly on the future.
- Building real community with clients — from our annual hiking adventure and client lunch to our print magazine, Unleashed.
- Launching our own in‑house Tax Agency to help clients stay on top of their tax responsibilities.
- Developing our own client‑focused app to make communication, reporting and security even smoother.
- Strengthening our independence and locking in our values for the long term through employee ownership.
Thank you
We don’t do any of this for awards, of course. But it's always nice to be recognised by the wider finance industry for genuinely adding value for clients.
So to our clients: thank you. We simply couldn’t do any of this without you. And to our brilliant team: huge congratulations – you’ve earned this.
Also, thanks to Citywire NMA for continuing to celebrate the best of the financial planning community.
Looking ahead
Being named one of the NMA Top 100 firms – again! – is a reminder of why we show up every day. It’s a nod not just to what we’ve done, but to where we’re going as we continue to shape a firm rooted in values, long-lasting relationships and genuine care.
If you’d like to read more about the values that shape who we are and how we work, you can explore them here: Shining the light on our values
